Growing a Pinterest account can be a lot of work at first, but with the right knowledge and strategy, you can turn Pinterest into a traffic-generating machine for your business or personal brand. Which is a bit surprising considering Pinterest has 553 million monthly active users. Pinterest isn’t just about pinning pretty pictures; it’s a powerful tool that can drive traffic to your website, increase your brand’s visibility, and even help you make money.
In this complete guide, I’ll take you through every step necessary to successfully grow a Pinterest account, from what worked for me to what will work for you, to actionable strategies you can start using immediately. Whether you’re just starting or looking to improve your current strategy, you’ll find plenty of tips and insights to help you grow your Pinterest presence.
Note: Pinterest works for everyone, but the prerequisite is that you have your content and are constantly working on it.
Grow a Pinterest Account Reddit: What Experts Are Saying
Before we dive into the practical steps to grow your Pinterest account, it’s worth noting that Pinterest is not a one-size-fits-all platform. Each platform works differently and has a different audience. Just as people on Facebook mostly see entertainment, Reddit and LinkedIn are great places to share their success stories. But Pinterest is a different and more powerful platform than most, with 80% of weekly Pinners saying they feel inspired by the shopping experience on Pinterest. Reddit users’ insights are valuable because they offer real-world experiences and success stories. The Reddit community, especially in Pinterest-focused subreddits, shares tips, tricks, and strategies for effectively growing an account.
Many users have shared their success stories, from creating viral pins to optimizing their boards, which has been a truly amazing experience. Common themes include keyword research, targeting the right audience, and pinning consistently. Users often recommend studying Pinterest’s algorithm and adjusting strategies accordingly. Each platform keeps changing its algorithm, and we will have to work accordingly.
A few notable insights from Reddit discussions include:
- The importance of engaging with your audience through comments and re-pinning their content.
- The benefit of using vertical images, that they perform better on Pinterest.
- Tips on creating compelling pin descriptions that include relevant keywords for Pinterest SEO.
“When I first started on Pinterest, I had zero followers and just a vague idea of what to post. Fast forward six months, and Pinterest is now my top source of blog traffic.” – A real story from a creator friend of mine.
How to Make Money on Pinterest for Beginners: A Beginner’s Guide
Once you start growing your Pinterest account, the next logical question is, “How can I make money from it?” The truth is, there are several ways to monetize your Pinterest account, even if you’re just a beginner. You know that Pinterest’s audience is mostly buyers who are ready to buy any service or thing, but it’s important to make that decision through your Pins.
Here are a few strategies you can try:
- Affiliate Marketing: One of the easiest ways to make money on Pinterest is through affiliate marketing. You can create Pins that promote products for your own specific target audience and include affiliate links in your description. When someone clicks on your Pin and makes a purchase, you earn a commission. This commission percentage varies between platforms and largely depends on the nature of the product.
- Tip: Use affiliate marketing networks like Amazon Associates, ClickBank, ShareASale, BuyGoods, MaxWeb, or CJ Affiliate to find relevant products to promote.
- Selling Your Products: If you have your online store, Pinterest is a great platform to drive traffic to your website. First, claim your website on your Pinterest business account. Pin your products with eye-catching visuals and send customers to your product pages to increase sales.
- Pinterest Ads: Using Pinterest ads is a great way to increase visibility and drive more traffic to your affiliate links or product pages. Advertisers in some countries can set up ad accounts directly through Pinterest, but not in others. Promoted Pins can help you reach a wider audience and increase conversions.
- Sponsored Pins: Once you have a large following, you can start working with brands that want to promote their products to your audience. Brands will pay you to create and promote Pins that showcase their products. But this is not very common because every brand wants to grow or showcase their business on their Pinterest account.
Can You Make Money on Pinterest by Posting Pictures?
The ultimate goal of every online entrepreneur is to make money. A common question many newbies to Pinterest ask is, “Can I make money just by posting pictures?” The short answer is yes, but there’s more to it. Pinterest is a visual search engine, meaning the more creative and better your pins are, the more likely they are to get noticed. The more your pin-ups go viral, the more traffic your website will receive and the more conversions you’ll get, allowing you to make more money.
Here are some tips for monetizing your pins:
- Optimize Pin Descriptions: Make sure to include relevant keywords in your pin descriptions. This will help your pins rank higher in search results and get more views. Keyword-rich descriptions also help with Pinterest SEO.
- Create High-Quality Images: High-quality, vertical images work best on Pinterest. Infographics and lifestyle shots that show your product in use are particularly effective.
- Link to Affiliate Products: Include your affiliate links in pin descriptions. Be sure to choose affiliate products that are relevant to your audience.
Although Pinterest doesn’t pay you directly for posting images, if your pins drive traffic to your site or products, you can start making money through sales or affiliate commissions. If your site doesn’t have any affiliate marketing links or doesn’t promote any products but is just providing information on your site, you can still make money through display ads on your site and use Pinterest as a traffic-generating machine or platform.
Pinterest Business Account: The First Step to Monetization
To make money and get the most out of Pinterest, you need to switch to a Pinterest business account. A business account gives you access to tools like Pinterest analytics, Pinterest ads, and Rich Pins, which can help you grow your account and increase your revenue. Pinterest analytics throws up insights into which pins and which pin templates are working best, and you can work accordingly and grow your account reach.
Here’s how to get started with a Pinterest business account:
- Sign Up for a Business Account: If you haven’t already, create a business account on Pinterest. This is free and easy to do.
- Claim Your Website: Claiming your website on Pinterest allows you to access better analytics and ensures that your pins are properly attributed to you.
- Use Pinterest Analytics: Pinterest analytics will help you understand which pins are performing well and which ones need improvement. Focus on creating more of the content that resonates with your audience.
- Run Pinterest Ads: Once you have your business account set up, you can start running Pinterest ads to boost the visibility of your pins.
How to Grow a Pinterest Business Account
Once you’ve set up your Pinterest business account, the next step is to focus on growing it. Here’s how you can grow your Pinterest business account and make it an asset for your business. Just as any asset in the offline field becomes yours, you get some income from it every month. Similarly, if your Pinterest business account grows and you keep working on it, it becomes so big, you keep getting some income or profit from it every month:
- Pin Consistently: The key to success on Pinterest is consistency. It’s essential to pin regularly, preferably 5-10 times a day. You can use Pinterest scheduling tools like Tailwind to schedule your pins in advance.
- Create High-Quality Pins: Your pins need to stand out. Use high-quality images and bold text overlays that catch attention. Vertical pins with the right aspect ratio (2:3) perform best.
- Optimize Your Boards: Organize your pins into boards that are relevant to your niche. Make sure your board names include keywords that your target audience is searching for.
- Engage with the Pinterest Community: Pinterest is a social platform, so engage with others in your niche. Repin, comment, and collaborate on group boards to increase your visibility.
How Much Does Pinterest Pay for 1 Million Views?
If you’re wondering how much Pinterest pays for 1 million views, it’s important to understand that Pinterest doesn’t directly pay for views like YouTube or TikTok. There are no views here, but rather impressions, pin clicks, and outbound clicks. Instead, Pinterest helps you drive traffic to your website, which can lead to income through sales or affiliate commissions.
However, the more views you get, the more opportunities you have to monetize your content. With 1 million views, your pins are likely to reach a broad audience, which can translate to more clicks on your affiliate links or products.
Pro Tip: You can not only earn money by affiliate marketing or selling products, but you can also earn money by using display ads on your site.
Does Pinterest Pay You for Views?
As mentioned earlier, Pinterest doesn’t pay you directly for views. However, if you’re driving traffic to your website, blog, or product pages, those views can result in sales and affiliate commissions, which ultimately lead to revenue. If you have an informational blog, you can make money there by running display ads.
Pinterest works like a traffic funnel. The platform has a large audience that is mostly buyers. The more views your pins get, the more likely it is that someone will click on your pin and take action (whether that’s making a purchase, signing up for a newsletter, etc.).
Increase Pinterest Followers for Free: Proven Strategies
The best part about growing a Pinterest account is that you can grow your followers for free. Here are proven strategies to help you grow your Pinterest followers without spending any money. Here is a proven strategy that has worked for me and will work for you too:
- Optimize Your Profile: Make sure your profile is fully optimized with a clear bio, a professional profile picture, and a link to your website or blog.
- Pin Consistently: Consistency is key when it comes to growing Pinterest followers. The more you pin, the more likely you are to be seen by others.
- Use Keywords: Make sure your board titles and pin descriptions are rich with relevant keywords. This will help you appear in Pinterest search results.
- Collaborate on Group Boards: Find group boards in your niche and collaborate with others to extend your reach.
Also Read: How to Start a Pet Care Blog: A Beginner’s Guide
Conclusion: Your Pinterest Growth Starts Today
Growing your Pinterest account doesn’t happen overnight, but with consistent effort and the right strategies, you can turn your account into a traffic powerhouse. From setting up your business account to monetizing your Pins, each step will take you closer to achieving your goals. If you keep working consistently, it can become a valuable asset in your online field.
Remember, success on Pinterest comes from creating high-quality content, engaging with your audience, and being consistent in your efforts. Whether you’re a blogger, business owner, or affiliate marketer, Pinterest has the potential to drive significant traffic and revenue to your website.
Now it’s your turn—go create, pin, and grow!